The Lowdown

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Have you seen the Lowdown site (http://www.thelowdown.co.nz/) aimed at tackling youth depression? 
Do you think this sort of multi-media site is particularly effective at engaging young people (who do tend to be quite internet-savvy)?

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 I remember a good talk in last year HINZ about it: 
http://www.hinz.org.nz/uploads/file/2008conference/P02.pdf

Martin Orr's picture
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 Thanks Yulong -the site forms part of the national depression initiative and is run by lifeline NZ on behalf of the MOH.
Also keep an eye on www.depression.org.nz :  you will get an initial glimpse of what by next year should be one of the most innovative multimedia campaigns in the world

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 WOW, sounds ambitious!

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