Innovation needs nurturing
In the latest edition of Mc Kinsey Quarterly journal, Mario Marino narrates his memories of early 1990s, when a seasoned executive shared a metaphor: he said that “innovation is like a coral reef. Marine biologists don’t fully understand what causes reefs to form, but they do know that human actions can nurture or harm the process. The same is true for innovation, —a natural, chaotic, unpredictable process that is hard, perhaps even impossible, for well-meaning outsiders to foster. If we try to control or micromanage innovation, we risk squeezing out the very life forces that give rise to successful new ideas. Instead, we must focus on finding ways to nurture and accelerate the natural processes of innovation once they’ve begun organically".
It is common sight to see how many large organizations engaged in so called innovation, default to linear thinking with formal structures to define and control innovation. "What we need instead is to turn the forces of innovation loose—to create the right conditions for that reef ecosystem to grow on its own and take hold" - suggests Mario.
It is common phrase in most presentations on innovation, that innovation should be nurtured both ways - top down and bottom up. In top down approach, we formulate strategies and give overall direction by highlighting areas needing most attention, appoint high profile leaders, and create appropriate environments and funding arrangements. Often what we neglected is the bottoms up approach - as innovation can come from anywhere, even the most unlikely of all places that were not even tapped, hence unexplored potential remained dormant.
The innovation hubs need to champion process of innovation themselves that encourages Socratic free thinking and "collision" of ideas. The inspiration to innovate often comes from minds that are motivated enough - often by an "acute" and at times "painful" desire to change the existing paradigm. We read inspiring stories of great innovators, many of whom describe their painful journey into blind unknown areas filled with insecurity and doubts and triggered by catalytic events in unfamiliar situations.
The example of Silicon Valley is often quoted as “the” innovation hub of 20th century. What led to its success was not a planned strategy but an organic growth like a coral reef. This growth was not only accelerated by the boom in IT industry but was fuelled by young people of diverse experience that brought struggle and motivation to excel, into their cubicles everyday!
If we can bring the same open minded cross fertilization of ideas from diverse situations, fuelling motivated teams, then innovation becomes a buzzing tangible theme, which is not bogged by stress of restrictions but an inspired blossoming of possibilities....!!
Cheers
Priyesh





What we need, above all, are
What we need, above all, are competent, curious, motivated and hard-working professionals that observe and think and that are encouraged to consider a solutions outside the box. Innovation is far more than just creating something new but it is about a willingness to try with a unfolding persistent attitude. Passion to see something work successfully is the key element. The other element is being constantly exposed to new ideas, products, solutions, concepts, paradigms, because the learning experience is faster and gets you thinking constantly about new solutions, but this is also about giving the person the freedom to ‘dream’ and think that encourages ‘bottom up’ innovators.
Innovation needs to become sustained that is a process that survives and grows, from new ideas that become part of the growth cycle. Porter, states that sustained innovation (vs. one-shot wonders) creates, and supports, clusters which require that several pieces be in place. The most important is productive capital. Capital is more productive if it comes from connected sources that understand how to create traction for their investments. Good venture capital – a rare thing in the world – is the must-have for sustained innovation.
Finally, sustained innovation requires a resilient culture – one with people who are willing to risk it all, lose it all and try again. This requires that innovators bounce back from a “failure”, dust themselves off, glean what worked from it and take those lessons to the next situation. Like anything, innovation is most successfully done by those who have either practiced it or have the patience, resources and resilience to learn it.
Interesting comments
Lots of interesting comments here about the sort of environments that nurture innovation. I agree that an atmosphere of openness and empowerment (i.e. freedom to take risks and not be excessively punished for failures) is critical. I also definitely agree about the importance of the bottom up approach: it's the individual using a process day in and day out who's most likely to see its weaknesses and identify potential improvements.
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