Disruptive Technology

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Rochelle Lee's picture
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Hi everyone
I have recently been grappling with the concept of "disruptive technology", a term coined by Clayton Christensen (Bower & Christensen, 1995), which has been used extensively in business and technology sectors to describe a certain types of innovative technologies. I understand a "disruptive technology" to be an innovation that unexpectedly opens up a new consumer market (usually mainstream) and secures an economic stronghold on the market by offering a technology with reduced quality or at a lower price.
What I am wondering is whether the concept of disruptive technology is used extensivley in in the health innovation arena? If so, is a disruptive technology conceptualised differently when applied in the health sector?
Any feedback would be much appreciated,
Rochelle

nrag005's picture
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Hi everyone,
I found this article worth reading, and a great lead-in for our assignment:
"Will Disruptive Innovations Cure Healthcare?"
http://hbr.org/hbr-main/resources/pdfs/comm/philips/disruptive-innovatio...

Nouran

Bpen012's picture
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Great article Nouran!
Thanks for sharing that, it definitely puts things into perspective with the desire and difficulty of introducing new technology. Especially when the problem doesn't start with the technology itself but rather the impact of wider implications and effects on the stakeholders (ultimately their livelihood).
Also a rather 'easy to read' and follow article given the statistics is doing my head in lol
Thanks again :)

Bernadette

Rochelle Lee's picture
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Yeah, thanks Nouran. From what I've gathered about the concept of disruptive technologies the "technology" component is generally beneficial from the consumers perspective, but the "disruptive" component is the effect the newly targeted and marketed technology has on the established economic/user market.

nrag005's picture
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You're welcome!  
Just recently having got back from the US and settling back into Auckland, I found myself wanting to do this assignment on Walmart :) 

Nouran

Chris Paton's picture
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Hi folks, here's an interesting counter-take on Disruptive Technology: http://www.pcmag.com/article2/0,2817,1628049,00.asp
 
I think the main criticism is around the definition of a disruptive technology being an 'inferior' technology to the dominant one. The author of the article can't seem to find any real examples of this.

----------------------------------------------------------------------------------------------------------------
Research Fellow, National Institute for Health Innovation, University of Auckland
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Hi Chris,
Thanks for that intelligent article - in all honesty I'm in complete agreement with Dvorak.
Rochelle

Barry Ayling's picture
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I can see Dvorak's point as well. In my thoughts around what I was thinking was a disruptive technology in the Orthosys system, I've been struggling with the fact that it is considerably more expensive, and quite a bit more complicated than any of the systems we currently use...  but as a package, it tidies everything up into one box. ... and it's pretty.
I had almost reached the point of saying it isn't a disruptive technology, but, should it gain momentum, it will replace our current systems and improve process.
Uuuggh!  Brain fog!

Rochelle Lee's picture
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Hi Barry
This is how I got out of the fog...I think Dvorak zooms in quite well on the fact that people like to tag behaviours and phenomenon with buzz words, and create a big conceptualisation around it. So in my mind disruptive technology is just one concept/theory among many, with a particular label. I could see Dvorak's frustration with this human tendency to repackage the same or similar things, because I'd already done a reading in another paper that covered the "Innovation's S-curve" ie: the stages of technology adoption, and couldn't see too much different. But in order to do the assignment, you need to look past your own perspective on this issue, and thoroughly read the articles from week 5; I found once I got my head around "disruptive change" and "disruptive innovation"  (which is new, not existing), I was able to apply the disruptive concept to technology (which is already existing, but gets repackaged and remarketed to new consumer base with CHANGED values).
Hope this helps,
Rochelle

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